Apple to Open First Retail Store in India Next Year: Tim Cook
Bullish on its growth in India, Apple tree is set to open its first branded retail store in the country in 2021, company CEO Tim Cook has told shareholders. Speaking to investors at the annual shareholder coming together at Apple Park in Cupertino, California on Midweek, Melt confirmed the visitor will open its first offline retail outlet in the globe's 2nd biggest smartphone market side by side year, reports Apple Insider.
"I don't want somebody else to run the make for u.s.", he was quoted as saying. "We wouldn't be a very good partner in retail. We like to do things our way", the Apple CEO mentioned. Apple currently has third-party reseller outlets to sell its devices in the country.
There are reports that Apple has leased a location in Mumbai for its upcoming branded retail shop but the company is even so to reveal the location. Apple tree's exclusive online store is expected to beginning functioning in the third quarter this year. The Cupertino-based tech giant is currently selling its devices in Republic of india via 3rd-political party offline retailers and due east-commerce platforms like Flipkart and Amazon.in.
Welcoming the authorities'southward decision to ease the 30 per centum local sourcing norm in single-make retail (SBRT), Apple tree said last year: "We capeesh the support and hard work past Prime Minister Narendra Modi and his team to make this possible and nosotros look forward to one day welcoming customers to Bharat's first Apple tree retail store".
According to Navkendar Singh, Research Managing director, IDC India, Apple is known for its retail stores, the feel they provide in terms of purchase, staff cognition and other services. "Considering the importance of offline as a channel in a diverse land like India, where consumers dearest to touch, feel and experience the products, the stores are a very important bear on-point for whatsoever consumer visitor", Singh told IANS.
The plan for opening owned stores will certainly help Apple tree in giving a controlled feel of its devices and services every bit information technology intends and designed them to be. "In a tertiary-party retail environment, many such things cannot be controlled by the make. This will only add together to the strong premium positioning Apple enjoys in the country", Singh added.
Apple reached a record 75.6 per cent market share in the fourth quarter of 2019 in Bharat owing to the stellar performance of iPhone 11 and price drop on previous generation models. According to the International Data Corporation (IDC), in the premium ($500 or Rs 36,000 and above) segment, Apple reached a record 75.6 per cent market share.
Apple registered double-digit growth in India for iPhones in the holiday quarter (Oct-December period), Cook announced in Jan. Apple also registered a good growth in wearables in India. The iPad 2018 model likewise helped Apple annals stiff growth in Republic of india in 2019. Going forward, thrust on manufacturing high-cease iPhones locally along with the first-ever flagship retail shop would give Apple a booster in the cost-sensitive smartphone marketplace in 2020, according to industry experts
Source: https://beebom.com/apple-india-retail-store-2021/
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